Fashion Maastricht. When thinking of a fashion city, Paris could easily pop up in your head. Or maybe Milan or New York. But ever thought of Maastricht? This home town of Ellen Truijen is working like crazy to become a well known fashion city; craftsmanship, quality and authenticity, with a hint of the Southern elegance. Main goal is a vibrant fashion city, with a mix of the professional fashion industry and the creative designer.

Bureau Caramel created, together with the VVV Maastricht, the concept & design for Fashion Maastricht. Fashion Designer Linda Friesen created the couture piece used for the shoot.

Images and art direction by Rob Truijen